Jobs Creation Strategy:
Linking the Dots
Dr Nasir Javed
The Government had announced
creating 10m jobs for the unemployed. Almost a year down the road, we hardly
have any strategy or a plan, at least nothing has been stated. A few
announcements here and there like Insaaf
Rozegaar scheme, some run-of-the-mill loaning program in KP, BISP program,
Skill development etc are there, but as they say, ‘business as usual shall lead to
results as usual’. What we need is a well thought out comprehensive
national level strategy and a well coordinated integrated program that makes a
real dent in the unemployment and underemployment
at the national level. A full scale game changer and not an NGO led pilot.
What we need is an innovative
approach, using all the competencies and positives that we have, woven smartly
into a comprehensive plan through a Strategy. What I call Linking the Dots. Dots that we already have and can compete
globally and require minimum of government funds and encourage private
investment.
Dot 1: Data; As is more often than not the
case in Pakistan, we jump to the solution, without adequately defining
the problem. So let’s first define the problem of unemployment /
underemployment, before we suggest the solution. And here by defining the issue,
I mean Data… i.e. numbers and geography. Who is unemployed and where is he/she.
There are at least 3 sets of data needed to define the issue.
We need to who is unemployed, know what is their education, what is
their skill set, where do they live, and what are they doing now and what are their
aspirations. How can we plan to create
the jobs, in the absence of this data?
How do we get this data? The answer is let the people tell,
and they would, as it’s their need. No traditional route of census, survey or
consultancies. Let’s use IT & Web. We
need to create a National Database of Unemployed and
underemployed population. This requires
good software and a Form uploaded on a website, where everyone can enter
his/her data. The unique key would be the CNIC number to avoid duplication.
Entry Forms should be in English as well as in Urdu and even in Sindhi &
other regional languages. For illiterate people, some one can enter data on
their behalf, provided CNIC of the verifying person is also entered to ensure correctness of data.
We can complete the database, in less than 3 months, using aggressive
marketing through electronic & social media. Government only needs to
develop the software and maintain a team for data maintenance.
We can develop all kind of analytics based on
this data, to see how many unemployed we have, along with statistics on
education, skills, age, sex, & geographical location up to Tehsil level. Looks strange in this era of
communications, but the fact is NO Government agency has this kind of figures….
Only guess work.
Once these analytics are available, we can have geographically
and thematically targeted job creation strategies.
2nd Dot:
Vacancies available, both in the public as well as private sector. The second
portal we need is the Vacancies Portal. ALL government
jobs must be advertised on this portal, and this would ensure widest publicity
and the unemployed won’t miss a chance, as currently the employer may advertise
in any of the newspapers, making it
difficult to keep a track of the opportunities. Similarly all registered
private companies, firms, industries be bound to advertise on the portal, though
they would be free to hire and select as per their liking. But the portal would
help us develop accurate data about supply & demand.
3rd Dot: Supply side data: We all know that one of the reasons
for unemployment is the very serious and significant mis-match between the
graduates being produced and the jobs available.
So, another portal should require that all educational and
skill development institutions, both in the public as well as in the private
sector offering, degree, diploma and certificate level programs and their
yearly enrollment data should be entered yearly. This shall help us coordinate the future jobs
and the expected new entrants into the job market and for making evidence based
policies & strategies.
4th Dot: Identify
Niche Market: Let’s focus on
one of the sectors. Our Handcrafts potential in the country. This is our
competitive advantage, as we have a large rural population and there are
hundreds of skills in handcrafts, many of which are unique to us. Starting in
the south from Tharparker to the Northern FATA, every district has a unique
product. Some examples being Brass work, leather products, wood carving, bamboo
baskets, carpets, embroidery, jewelry, salt lamps, truck art decorations etc. This
potential has never been utilized to the full rather many of these arts are
dying because of lower returns. Let’s develop this sector through an
integrated, innovative & aggressive approach.
Yes, we know that
even now, many of the websites, NGOs, and even government programs are supporting
these handicrafts, but the scale is very limited and not likely to create a
national level impact. What we need is
innovation in approach. This is the area, where are already have a critical
mass of skilled workforce with limited competition, even globally. Here is a
portfolio of products that have reasonably high rates of return, even now. With
added quality assurance and better designing, packaging & marketing we can take these returns to a still higher
rate.
5th Dot: Pak
Handcraft Marketplace What
the government needs to do is to provide a platform, where the products are
marketed and sold across the world. The internet provides an ideal platform. Let
the Government sponsor the establishment of a platform like Amazon Marketplace. This is one of the
many components of Amazon and here private entrepreneurs sell directly to
customers while Amazon is just a connecting platform, providing services. Another example is the Uber & Careem,
where all investment in cars is private and they provide a connecting platform.
So the handcraft marketplace (www.PakHandicraft Market.com) would provide a
similar platform. The artisans would be producing the products and selling on
the Marketplace by themselves or through a large number of entrepreneurs, kind
of SMEs.
6th Dot: Skill Improvement of Artisans We also need to improve the design and quality
of our handicrafts to compete with other countries, like India, Thailand,
Vietnam and others. This would require a team of designers and master trainers.
We need to use both physical training at skill development centers and TV for
lessons. Professionally made training videos in Urdu & regional languages
and played extensively on TV would certainly be helpful. Since there would be a
demand & competition for quality, these trainings could be provided by the
private sector, with some facilitation by Govt.
7th Dot: Entrepreneurs: At
universities, we are just producing ‘employees’.
Let’s produce entrepreneurs. We need a whole new generation of young entrepreneurs,
trained in e-commerce and facilitated through loans and incentives and
connected on the PakHandicraftMarketplace.
This training program needs innovation. In addition making it as a part of
university / college curricula, the lessons
developed be placed on the net, as well as on a special TV channel that should
just be teaching people, how to use the marketplace and how to sell the
products. This TV channel /s should be telecasting these lessons in all
languages. TV is such a powerful medium
of education and we are not using it.
8th Dot: Marketing
Network: We also need to
develop a team of professional marketing agents, working for the entrepreneurs
& artisans, trained in e-marketing, producing high quality marketing tools
and products for the World. This would create numerous jobs / businesses for
young graduates.
9th Dot: Supply chains. Once
we launch this program, we need to ensure that raw materials & allied products
and services are available in abundance. Once a comprehensive & integrated
supply chain, from the production of the raw materials, to manufacturing,
packing, shipping, marketing etc is developed, there would certainly be many
allied jobs giving the program a multiplier effect.
10th Dot: Safeguards: We
would need to develop a feedback mechanism from customers, to ensure that our
exporters don’t cheat and quality is maintained. This is easy to do on an
e-commerce platform, where customers post their feedback.
Handicraft sector be made tax free for at least five years. No
GST & no Income Tax.
The beauty of this program is that almost all the investment
would be made by the private sector and by small investors. We really don’t
need billionaires to invest, rather a very large number of small SMEs spread
across the country, would sum up to billions of dollars. These entrepreneurs
and network once created and trained, would be able to diversify into other
products.
Japan, Thailand, China and Vietnam all had developed
One Village One Product type programs
and are earning billions of dollars in exports. Why can’t we? Yes, we also
started a program by the name of AHAN
(Aik
Huner, Aik Nagar), a few years ago. But it is just another typical
government project, and has made hardly any impact. In fact the website is one
of the most pathetic ones and the company is close to bankruptcy, as per latest
audit reports. (
www.ahan.gov.pk).
We can develop similar programs for other sectors also,
provided we have the data and of course the will.
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